{"id":561,"date":"2020-06-18T13:54:36","date_gmt":"2020-06-18T06:54:36","guid":{"rendered":"https:\/\/www.marketenterprise.vn\/blog\/?p=561"},"modified":"2022-07-11T19:43:06","modified_gmt":"2022-07-11T12:43:06","slug":"series-lean-startup-mvp","status":"publish","type":"post","link":"https:\/\/www.marketenterprise.vn\/blog\/series-lean-startup-mvp.html","title":{"rendered":"Series LEAN Startup – Minimum Viable Product"},"content":{"rendered":"\r\n

L\u1eddi m\u1edf \u0111\u1ea7u<\/h2>\r\n\r\n\r\n\r\n

MVP – Minimum Viable Product – l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u trong cu\u1ed1n s\u00e1ch The Lean Startup<\/a> – m\u1ed9t quy\u1ec3n s\u00e1ch gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1ch th\u1ee9c kh\u1edfi nghi\u1ec7p r\u1ea5t hay v\u00e0 b\u1ed5 \u00edch kh\u00f4ng ch\u1ec9 v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u00fd \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng r\u1ea5t nhi\u1ec1u v\u00e0o cu\u1ed9c s\u1ed1ng.

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C\u00e1c doanh nh\u00e2n khi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p th\u00ec s\u1ebd lu\u00f4n c\u00f3 hai nguy c\u01a1 ph\u1ea3i \u0111\u1ed1i m\u1eb7t. M\u1ed9t tr\u01b0\u1eddng h\u1ee3p nh\u1eefng doanh nh\u00e2n theo tr\u01b0\u1eddng ph\u00e1i \u201cc\u1ee9 l\u00e0m t\u1edbi\u201d th\u01b0\u1eddng s\u1ebd b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ngay l\u1eadp t\u1ee9c sau v\u00e0i cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng h\u01b0\u1edbng d\u1eabn m\u00e0 kh\u00f4ng c\u00f3 nh\u1eefng ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c c\u1eb7n k\u1ebd. Th\u1eadt kh\u00f4ng may, n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 bi\u1ebft \u0111i\u1ec1u h\u1ecd th\u1ef1c s\u1ef1 mong mu\u1ed1n, c\u00e1c doanh nh\u00e2n \u0111\u00f3 r\u1ea5t d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng t\u1ef1 l\u1eeba ch\u00ednh m\u00ecnh r\u1eb1ng m\u00ecnh \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng. Khi s\u1ea3n ph\u1ea9m ra \u0111\u1eddi th\u00ec n\u00f3 \u0111\u00e3 b\u1ecb sai l\u1ec7ch v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng r\u1ed3i.

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M\u1eb7t kh\u00e1c, c\u00e1c doanh nh\u00e2n theo xu h\u01b0\u1edbng l\u00e0m theo k\u1ebf ho\u1ea1ch v\u1ea1ch \u0111\u1ecbnh s\u1eb5n th\u00ec r\u1ea5t c\u00f3 nguy c\u01a1 tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n c\u1ee7a ch\u1ee9ng li\u1ec7t ph\u00e2n t\u00edch (analysis paralysis), khi h\u1ecd li\u00ean t\u1ee5c kh\u1ea3o s\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh. V\u00e0 \u0111i\u1ec1u nguy hi\u1ec3m \u1edf \u0111\u00e2y l\u00e0 c\u00f3 nh\u1eefng l\u1ed7i kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh khi nghi\u00ean c\u1ee9u v\u00ec ch\u00fang ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 t\u01b0\u01a1ng t\u00e1c tinh vi gi\u1eefa s\u1ea3n ph\u1ea9m v\u1edbi ng\u01b0\u1eddi d\u00f9ng.\u00a0

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V\u1eady n\u1ebfu ph\u00e2n t\u00edch c\u1eb7n k\u1ebd qu\u00e1 l\u00e0 nguy hi\u1ec3m, kh\u00f4ng ph\u00e2n t\u00edch l\u1ea1i d\u1ec5 d\u1eabn t\u1edbi th\u1ea5t b\u1ea1i, l\u00e0m sao doanh nh\u00e2n bi\u1ebft khi n\u00e0o n\u00ean ng\u1eebng ph\u00e2n t\u00edch l\u1ea1i v\u00e0 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m. MVP ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a cho v\u1ea5n \u0111\u1ec1 n\u00e0y.

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MVP l\u00e0 g\u00ec?<\/h2>\r\n\r\n\r\n\r\n

M\u1ed9t s\u1ea3n ph\u1ea9m kh\u1ea3 d\u1ee5ng t\u1ed1i thi\u1ec3u (MVP – Minimum Viable Product) gi\u00fap nh\u00e0 kh\u1edfi nghi\u1ec7p b\u1eaft \u0111\u1ea7u quy tr\u00ecnh h\u1ecdc h\u1ecfi nhanh nh\u1ea5t c\u00f3 th\u1ec3. \u0110\u00f3 kh\u00f4ng c\u1ea7n thi\u1ebft l\u00e0 s\u1ea3n ph\u1ea9m nh\u1ecf nh\u1ea5t, ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 \u0111i qua v\u00f2ng xoay X\u00e2y d\u1ef1ng – \u0110o l\u01b0\u1eddng – H\u1ecdc h\u1ecfi v\u1edbi n\u1ed7 l\u1ef1c – chi ph\u00ed t\u1ed1i thi\u1ec3u nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\r\n\r\n\r\n\r\n

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C\u00e1ch x\u00e2y d\u1ef1ng MVP trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/h2>\r\n\r\n\r\n\r\n

M\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo MVP s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n h\u1ea3o nh\u1ea5t, n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m nhi\u1ec1u l\u1ed7i v\u00e0 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, nh\u01b0ng n\u00f3 ph\u1ea3i khi\u1ebfn cho c\u00e1c kh\u00e1ch h\u00e0ng nh\u00ecn xa tr\u00f4ng r\u1ed9ng, nh\u1eefng early adopter – ng\u01b0\u1eddi c\u1ea5p ti\u1ebfn s\u1edbm s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng ra th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng ng\u01b0\u1eddi c\u1ea5p ti\u1ebfn v\u1ec1 c\u00f4ng ngh\u1ec7 n\u00e0y s\u1ebd d\u00f9ng tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y c\u00e1c l\u1ed7 tr\u1ed1ng trong s\u1ea3n ph\u1ea9m – \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m ho\u00e0n thi\u1ec7n v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u h\u01a1n.

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Ph\u1ea1m vi v\u1ec1 \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a s\u1ea3n ph\u1ea9m kh\u1ea3 d\u1ee5ng t\u1ed1i thi\u1ec3u (MVP) tr\u1ea3i r\u1ed9ng t\u1eeb c\u00e1c th\u1eed nghi\u1ec7m \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn m\u1eabu ho\u00e0n thi\u1ec7n b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 t\u1ed3n t\u1ea1i v\u00e0 b\u1ed5 sung th\u00eam c\u00e1c t\u00ednh n\u0103ng. Quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a MVP kh\u00f4ng \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean c\u00f4ng th\u1ee9c, m\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u00e1n x\u00e9t. H\u1ea7u h\u1ebft c\u00e1c doanh nh\u00e2n v\u00e0 nh\u1eefng ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111\u01b0a ra c\u00e1c con s\u1ed1 t\u00ednh n\u0103ng c\u1ea7n c\u00f3 v\u01b0\u1ee3t xa m\u1ee9c c\u1ea7n thi\u1ebft v\u1edbi MVP, khi th\u1ea5y nghi ng\u1edd b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3n l\u01b0\u1ee3c n\u00f3 \u0111i v\u00ec b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec th\u00eam v\u00e0o tr\u00ean m\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u1ecdc h\u1ecfi \u0111\u1ec1u l\u00e0 l\u00e3ng ph\u00ed, b\u1ea5t ch\u1ea5p l\u00fac \u0111\u00f3 n\u00f3 c\u00f3 v\u1ebb quan tr\u1ecdng \u0111\u1ebfn m\u1ee9c n\u00e0o.

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\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3<\/h2>\r\n\r\n\r\n\r\n

\u0110i\u1ec1u quan tr\u1ecdng trong MVP l\u00e0 ph\u1ea3i \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111em l\u1ea1i gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o m\u1ed9t c\u00e1ch nghi\u00eam ng\u1eb7t. Nh\u1eefng s\u1ea3n ph\u1ea9m th\u1ea5t b\u1ea1i kh\u00f4ng ph\u1ea3i \u201dthua tr\u1eafng\u201d ho\u00e0n to\u00e0n. H\u1ea7u h\u1ebft s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 m\u1ed9t v\u00e0i kh\u00e1ch h\u00e0ng, c\u00f3 t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1ed9t v\u00e0i k\u1ebft qu\u1ea3 kh\u1ea3 quan. Nh\u1eefng \u0111o l\u01b0\u1eddng n\u00e0y ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c n\u00f3 c\u00f3 th\u1ec3 cho ta bi\u1ebft nh\u1eefng thay \u0111\u1ed5i trong s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta c\u00f3 li\u00ean quan \u0111\u1ebfn k\u1ebft qu\u1ea3 tr\u00f4ng th\u1ea5y \u0111\u01b0\u1ee3c, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft m\u00ecnh \u0111ang r\u00fat ra b\u00e0i h\u1ecdc ch\u00ednh x\u00e1c t\u1eeb c\u00e1c thay \u0111\u1ed5i \u0111\u00f3?\u00a0

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T\u1ed1i \u01b0u h\u00f3a v\u00e0 h\u1ecdc h\u1ecfi<\/h2>\r\n\r\n\r\n\r\n

Qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0 s\u1ef1 h\u1ecdc h\u1ecfi c\u00f3 ki\u1ec3m ch\u1ee9ng d\u1ef1a tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u1eb1ng con s\u1ed1 c\u1ee5 th\u1ec3, ch\u1ec9 ra r\u1eb1ng s\u1ef1 thay \u0111\u1ed5i n\u00e0o l\u00e0 c\u1ea7n thi\u1ebft, c\u1ea7n b\u1ed5 sung th\u00eam c\u00e1i g\u00ec, lo\u1ea1i b\u1ecf c\u00e1i n\u00e0o d\u01b0 th\u1eeba kh\u00f4ng c\u1ea7n thi\u1ebft trong b\u1ea3n MVP ti\u1ebfp theo.

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L\u1eddi k\u1ebft<\/h2>\r\n\r\n\r\n\r\n

V\u00f2ng l\u1eb7p ph\u1ea3n h\u1ed3i X\u00e2y d\u1ef1ng – \u0110o l\u01b0\u1eddng – H\u1ecdc h\u1ecfi cho ra m\u1ed9t version s\u1ea3n ph\u1ea9m (MVP) ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng h\u01a1n, ti\u1ebfp c\u1eadn \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1edd c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ph\u1ea3n h\u1ed3i NHANH H\u01a0N \u2014 \u00cdT R\u1ee6I RO H\u01a0N \u2014 \u0110\u1ee0 T\u1ed0N K\u00c9M H\u01a0N. Qua m\u1ed7i v\u00f2ng l\u1eb7p, c\u00e1c phi\u00ean b\u1ea3n MVP s\u1ebd d\u1ea7n ho\u00e0n thi\u1ec7n v\u00e0 \u0111i \u0111\u00fang h\u01b0\u1edbng s\u00e1t theo c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, tr\u00ean h\u1ebft l\u00e0 t\u00ednh \u201cth\u1ef1c ti\u1ec5n\u201d v\u00e0 \u201ckh\u1ea3 d\u1ee5ng\u201d lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o.

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V\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo m\u1ed9t motifs c\u00f3 s\u1eb5n \u2014 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u00e3 \u0111\u01b0\u1ee3c publish tr\u01b0\u1edbc \u0111\u00f3 (qui tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh ch\u1eafc ch\u1eafn l\u00e0 th\u00e0nh c\u00f4ng), th\u01b0\u1eddng th\u1ea5y c\u00f3 3 phase: alpha, beta v\u00e0 publish. \u1ede giai \u0111o\u1ea1n alpha, n\u1ebfu th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, c\u00f4ng ngh\u1ec7, s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn giai \u0111o\u1ea1n beta \u0111\u1ec3 ti\u1ebfp c\u1eadn 1 t\u1eadp ng\u01b0\u1eddi d\u00f9ng c\u1ed1 \u0111\u1ecbnh nh\u1eb1m c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 v\u1ec1 k\u1ef9 thu\u1eadt v\u00e0 ng\u01b0\u1eddi d\u00f9ng l\u00e0 ch\u1ee7 y\u1ebfu.

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\u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t s\u1ea3n ph\u1ea9m tinh th\u1ea7n \u201cStartup\u201d v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m \u201cTh\u00f4ng th\u01b0\u1eddng\u201d.<\/p>\r\n\r\n\r\n\r\n

\u201cKh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c c\u1ee7a con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n kh\u00f4ng ch\u1eafc ch\u1eafn nh\u1ea5t.\u201d<\/em> – \u0110\u1ecbnh ngh\u0129a Startup c\u1ee7a Eric Ries<\/a><\/p>\r\n\r\n\r\n\r\n

Tham kh\u1ea3o b\u00e0i vi\u1ebft:\u00a0<\/p>\r\n\r\n\r\n\r\n

Series LEAN Startup \u2013 Customer Problem Fit<\/a>
Series LEAN Startup \u2013 Problem Solution Fit<\/a><\/p>\r\n\r\n\r\n\r\n

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Ch\u1eafc ch\u1eafn m\u1ed9t \u0111i\u1ec1u r\u1eb1ng m\u1ecdi th\u00e0nh c\u00f4ng \u0111\u1ec1u ph\u1ea3i tr\u1ea3i qua th\u1ea5t b\u1ea1i, v\u00e0 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u00e0 l\u00e0 r\u1ea5t nhi\u1ec1u th\u1ea5t b\u1ea1i. Trong kinh doanh c\u0169ng v\u1eady, khi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p startup ch\u00fang ta c\u0169ng s\u1ebd g\u1eb7p r\u1ea5t nhi\u1ec1u th\u1ea5t b\u1ea1i kh\u1edfi \u0111\u1ea7u. V\u1eady l\u00e0m sao \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng sau nh\u1eefng th\u1ea5t b\u1ea1i \u0111\u00f3? MVP ch\u00ednh l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m gi\u00fap ch\u00fang ta c\u00f3 th\u1ec3 ch\u1ecdn l\u1ef1a \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c th\u1ea5t b\u1ea1i, h\u1ecdc t\u1eadp t\u1eeb nh\u1eefng th\u1ea5t b\u1ea1i \u0111\u00f3 \u0111\u1ec3 ti\u1ebfn t\u1edbi th\u00e0nh c\u00f4ng. Ch\u00fang ta c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 MVP nh\u00e9.<\/p>\n","protected":false},"author":14,"featured_media":562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[14,34],"class_list":["post-561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-development-processing","tag-lean-startup","tag-marketenterprise-vietnam"],"_links":{"self":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":0,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/media\/562"}],"wp:attachment":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}