{"id":502,"date":"2020-06-11T11:27:05","date_gmt":"2020-06-11T04:27:05","guid":{"rendered":"https:\/\/www.marketenterprise.vn\/blog\/?p=502"},"modified":"2022-07-11T20:08:24","modified_gmt":"2022-07-11T13:08:24","slug":"series-lean-startup-cpf","status":"publish","type":"post","link":"https:\/\/www.marketenterprise.vn\/blog\/series-lean-startup-cpf.html","title":{"rendered":"Series LEAN Startup &#8211; Customer Problem Fit"},"content":{"rendered":"\r\n<p><strong>Trong chu\u1ed7i b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u1ebfn c\u00e1c b\u1ea1n ki\u1ebfn th\u1ee9c v\u1ec1 kinh doanh, kh\u1edfi nghi\u1ec7p th\u00f4ng qua n\u1ed9i dung c\u1ee7a quy\u1ec3n s\u00e1ch \u201c<\/strong><a href=\"https:\/\/www.marketenterprise.vn\/blog\/gioi-thieu-sach-the-lean-startup.html\"><strong>LEAN Startup &#8211; Kh\u1edfi nghi\u1ec7p tinh g\u1ecdn<\/strong><\/a><strong>\u201d. Hy v\u1ecdng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm ra con \u0111\u01b0\u1eddng c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00fang h\u01a1n tr\u01b0\u1edbc khi \u201c<em>kh\u1edfi nghi\u1ec7p\u201d<\/em><\/strong>.<\/p>\r\n\r\n\r\n\r\n<h2>Qu\u00e1 tr\u00ecnh Lean Startup<\/h2>\r\n<p><br \/>\u0110\u1ea7u ti\u00ean, m\u00ecnh s\u1ebd n\u00f3i v\u1ec1 c\u00e1c giai \u0111o\u1ea1n th\u1ef1c hi\u1ec7n c\u1ee7a m\u1ed9t qu\u00e1 tr\u00ecnh Lean Startup \u0111\u1ec3 cho c\u00e1c b\u1ea1n d\u1ec5 h\u00ecnh dung nh\u00e9:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Giai \u0111o\u1ea1n 1: <strong>Customer Problem Fit<\/strong> (CPF) l\u00e0 giai \u0111o\u1ea1n t\u00ecm ki\u1ebfm v\u1ea5n \u0111\u1ec1 c\u1ee7a User, ph\u00e1n \u0111o\u00e1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f3 gi\u00e1 tr\u1ecb.<br \/><br \/><\/li>\r\n<li>Giai \u0111o\u1ea1n 2: <strong><a href=\"https:\/\/www.marketenterprise.vn\/blog\/series-lean-startup-problem-solution-fit.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Problem Solution Fit (opens in a new tab)\">Problem Solution Fit<\/a><\/strong> (PSF) l\u00e0 giai \u0111o\u1ea1n t\u00ecm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 \u0111\u00e3 x\u00e1c th\u1ef1c.<br \/><br \/><\/li>\r\n<li>Giai \u0111o\u1ea1n 3: <strong>Product Market Fit <\/strong>(PMF) l\u00e0 giai \u0111o\u1ea1n suy ngh\u0129 v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u00ecnh s\u1ebd cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i ph\u00e1p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><br \/><br \/>Khi b\u1ea1n b\u1eaft tay v\u00e0o vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m, b\u1ea1n ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1c quy t\u1eafc Minimum Variable Product (MVP &#8211; S\u1ea3n ph\u1ea9m \u1edf m\u1ee9c t\u1ed1i thi\u1ec3u). N\u1ebfu b\u1ea1n l\u00e0m \u0111\u00fang theo quy t\u1eafc n\u00e0y th\u00ec s\u1ebd cho ra m\u1ed9t phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m v\u1edbi nh\u1eefng ch\u1ee9c n\u0103ng t\u1ed1i thi\u1ec3u nh\u1ea5t, nhanh ch\u00f3ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng, nh\u1eadn v\u1ec1 nh\u1eefng ph\u1ea3n h\u1ed3i v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh nh\u01b0ng t\u1ed1n chi ph\u00ed th\u1ea5p. C\u1ee9 l\u1eb7p \u0111i l\u1ea1i l\u1ea1i v\u00f2ng l\u1eb7p n\u00e0y th\u00ec s\u1ea3n ph\u1ea9m s\u1ebd m\u1ed7i l\u00fac m\u1ed9t ho\u00e0n thi\u1ec7n h\u01a1n, \u0111i \u0111\u00fang v\u1edbi m\u1ee5c ti\u00eau x\u00e1c \u0111\u1ecbnh ban \u0111\u1ea7u, \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c t\u00ednh th\u1ef1c ti\u1ec5n v\u00e0 kh\u1ea3 d\u1ee5ng v\u1edbi y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd g\u1eb7p ph\u1ea3i.<\/p>\r\n\r\n\r\n\r\n<p>\u1ede b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i xin gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n \u0111\u1ecdc v\u1ec1 \u201cCustomer Problem Fit\u201d.<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Customer Problem Fit l\u00e0 g\u00ec?<\/h2>\r\n\r\n\r\n\r\n<p>Customer Problem Fit l\u00e0 giai \u0111o\u1ea1n \u0111\u1eb7t gi\u1ea3 thuy\u1ebft \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a End-User t\u1eeb \u0111\u00f3 x\u00e1c nh\u1eadn v\u1ea5n \u0111\u1ec1 \u201cth\u1ef1c t\u1ebf\u201d m\u00e0 End-User g\u1eb7p ph\u1ea3i th\u00f4ng qua nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p>V\u00ed d\u1ee5: V\u00e0o \u0111\u1ea7u th\u00e1ng 3\/2020 doanh thu c\u1ee7a si\u00eau th\u1ecb A gi\u1ea3m m\u1ea1nh b\u1ea5t th\u01b0\u1eddng. T\u00ecnh h\u00ecnh n\u00e0y x\u1ea3y ra c\u00f3 th\u1ec3 l\u00e0 do m\u1ed9t s\u1ed1 nguy\u00ean nh\u00e2n sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ng\u01b0\u1eddi d\u00e2n h\u1ea1n ch\u1ebf ra \u0111\u01b0\u1eddng c\u0169ng nh\u01b0 \u0111i ra si\u00eau th\u1ecb do t\u00ecnh h\u00ecnh d\u1ecbch Covid 19 b\u00f9ng ph\u00e1t.<\/li>\r\n<li>M\u1ed9t s\u1ed1 c\u00f4ng ty \u0111ang gi\u1ea3m b\u1edbt nh\u00e2n s\u1ef1, t\u00ecnh h\u00ecnh kinh t\u1ebf c\u00e1 nh\u00e2n kh\u00f4ng \u1ed5n \u0111\u1ecbnh.<\/li>\r\n<li>Kh\u00f4ng xu\u1ea5t nh\u1eadp kh\u1ea9u \u0111\u01b0\u1ee3c h\u00e0ng ho\u00e1.<\/li>\r\n<li>H\u00e0ng ho\u00e1 \u0111\u1ec3 qua ng\u00e0y, h\u00e9o \u00faa.<\/li>\r\n<li>Th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 c\u1ee7a nh\u00e2n vi\u00ean t\u1ea1i c\u1eeda h\u00e0ng ch\u01b0a t\u1ed1t.<\/li>\r\n<li>Gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m qu\u00e1 cao.<\/li>\r\n<li>K\u1ec7 \u0111\u1ec3 \u0111\u1ed3 cao n\u00ean ng\u01b0\u1eddi d\u00f9ng kh\u00f3 c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c s\u1ea3n\u00a0ph\u1ea9m<\/li>\r\n<li>Nhi\u1ec7t \u0111\u1ed9 trong c\u1eeda h\u00e0ng qu\u00e1 n\u00f3ng.<\/li>\r\n<li>Ng\u01b0\u1eddi d\u00e2n th\u00edch \u0111i mua \u0111\u1ed3 \u1edf ngo\u00e0i ch\u1ee3.<\/li>\r\n<li>&#8230;<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><br \/>Theo c\u00e1c b\u1ea1n v\u1ea5n \u0111\u1ec1 n\u00e0o \u1edf tr\u00ean m\u1edbi th\u1eadt s\u1ef1 g\u00e2y ra s\u1ef1 s\u1ee5t gi\u1ea3m doanh thu t\u1ea1i si\u00eau th\u1ecb A? H\u00e3y d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian suy ngh\u0129 tr\u01b0\u1edbc khi ch\u00fang ta b\u1eaft \u0111\u1ea7u nh\u00e9.<\/p>\r\n\r\n\r\n\r\n<p><br \/><br \/>Th\u1ef1c t\u1ebf \u1edf v\u00ed d\u1ee5 tr\u00ean c\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m doanh thu? Ch\u00fang ta c\u1ea7n ph\u1ea3i suy x\u00e9t v\u00e0 t\u00ecm hi\u1ec3u c\u0103n nguy\u00ean v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00e3 d\u1eabn t\u1edbi v\u1ea5n \u0111\u1ec1 n\u00e0y. Nh\u01b0ng ch\u1ecdn c\u00e1i n\u00e0o? Ph\u1ea3n h\u1ed3i n\u00e0o m\u1edbi \u201cth\u1eadt s\u1ef1\u201d l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd (End-User)? \u0110\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi \u0111\u00f3, c\u00e1c b\u1ea1n h\u00e3y c\u00f9ng ch\u00fang t\u00f4i ph\u00e2n t\u00edch v\u00ed d\u1ee5 nh\u00e9.\u00a0<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p>\u0110\u1ea7u ti\u00ean, \u0111\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ph\u00e1n \u0111o\u00e1n ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 End-User th\u1eadt s\u1ef1 \u0111ang g\u1eb7p ph\u1ea3i ch\u00fang ta c\u1ea7n v\u1ebd \u0111\u00fang v\u00e0 \u0111\u1ee7 ch\u00e2n dung kh\u00e1ch h\u00e0ng, m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng ch\u00fang ta \u0111ang nh\u1eafm \u0111\u1ebfn.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"738\" class=\"wp-image-504\" src=\"https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2020\/06\/11111335\/Untitled-Diagram.png\" alt=\"\" srcset=\"https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2020\/06\/11111335\/Untitled-Diagram.png 791w, https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2020\/06\/11111335\/Untitled-Diagram-300x280.png 300w, https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2020\/06\/11111335\/Untitled-Diagram-768x717.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/>\r\n<figcaption>Li\u1ec7t k\u00ea m\u1ed9t s\u1ed1 n\u1ed9i dung th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><br \/>Ch\u00e2n dung kh\u00e1ch h\u00e0ng s\u1ebd m\u00f4 t\u1ea3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c insight c\u1ee7a User. T\u1eeb \u0111\u00f3, ta s\u1ebd hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai? H\u1ecd s\u1ed1ng \u1edf \u0111\u00e2u, l\u00e0m ngh\u1ec1 g\u00ec, c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, th\u00f3i quen nh\u01b0 th\u1ebf n\u00e0o. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u1ea3 thuy\u1ebft r\u1eb1ng h\u1ecd \u0111ang g\u1eb7p nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n g\u00ec? \u0110\u1ec3 t\u1eeb \u0111\u00f3 t\u00ecm ra v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i.<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">T\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng?<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Kh\u00e1m ph\u00e1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n kh\u00e1ch h\u00e0ng: <\/em>\u0110\u00e1nh gi\u00e1 c\u00e1c m\u1ee5c ti\u00eau trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n ch\u00e2n dung kh\u00e1ch h\u00e0ng, ch\u00fang ta s\u1ebd bi\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec v\u00e0 c\u1ea7n g\u00ec.\u00a0<\/li>\r\n<li><em>Hi\u1ec3u c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng: <\/em>Bi\u1ebft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng mua s\u1eafm s\u1ebd gi\u00fap b\u1ea1n nh\u1eadn ra \u1edf \u0111\u00e2u v\u00e0 khi n\u00e0o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n t\u1ed1t nh\u1ea5t tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng.<\/li>\r\n<li><em>Insight v\u1ec1 h\u00e0nh vi: <\/em>B\u1ea1n c\u00f3 th\u1ec3 th\u00f4ng qua insight c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd d\u00e0nh th\u1eddi gian \u1edf \u0111\u00e2u? T\u01b0\u01a1ng t\u00e1c v\u1edbi ai? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u00eam nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n th\u00eam \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 xoay quanh h\u1ecd.<\/li>\r\n<li><em>N\u1ed9i dung c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng: <\/em>Th\u1ea5u hi\u1ec3u mong mu\u1ed1n, nhu c\u1ea7u, m\u1ee5c \u0111\u00edch, th\u1eed th\u00e1ch, \u2026 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd cho b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 h\u1ecd quan t\u00e2m. Khi \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi h\u1ecd.<br \/><br \/><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">L\u00e0m sao \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a Users?\u00a0<\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec3 c\u1ee7a Users g\u1eb7p ph\u1ea3i b\u1ea1n t\u00ecm ra m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u00f3 c\u00f9ng ch\u00e2n dung kh\u00e1ch h\u00e0ng, c\u00f3 ngh\u0129a l\u00e0 h\u1ecd ph\u1ea3i c\u00f3 c\u00f9ng insight. Sau \u0111\u00f3, b\u1ea1n \u0111\u1eb7t ra nh\u1eefng gi\u1ea3 thuy\u1ebft v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t xem h\u1ecd c\u00f3 \u0111ang g\u1eb7p m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u00f3 hay kh\u00f4ng? Trong qu\u00e1 tr\u00ecnh kh\u1ea3o s\u00e1t ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n th\u00eam nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u1edbi ho\u1eb7c nh\u00f3m users kh\u00e1c \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1. H\u00e3y thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef l\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. <br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p>Ti\u1ebfp theo \u0111\u00f3, ch\u00fang ta ph\u1ea3i xem v\u00e0 l\u1ecdc ra nh\u1eefng v\u1ea5n \u0111\u1ec1 mang t\u00ednh ph\u1ed5 bi\u1ebfn, v\u1ea5n \u0111\u1ec1 chung c\u1ee7a nh\u00f3m ng\u01b0\u1eddi \u0111\u00f3 \u0111\u1ec3 \u0111em ra so s\u00e1nh. Xem v\u1ea5n \u0111\u1ec1 n\u00e0o l\u00e0 v\u1ea5n \u0111\u1ec1 mang l\u1ea1i gi\u00e1 tr\u1ecb, c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.\u00a0<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">L\u00e0m th\u1ebf n\u00e0o \u0111\u01b0a ra ph\u00e1n \u0111o\u00e1n v\u1ea5n \u0111\u1ec1 l\u00e0 c\u00f3 hay kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb?<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" class=\"wp-image-505\" src=\"https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2020\/06\/11111428\/pasted-image-0-1-1024x573.png\" alt=\"\" srcset=\"https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2020\/06\/11111428\/pasted-image-0-1-1024x573.png 1024w, https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2020\/06\/11111428\/pasted-image-0-1-300x168.png 300w, https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2020\/06\/11111428\/pasted-image-0-1-768x430.png 768w, https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2020\/06\/11111428\/pasted-image-0-1.png 1035w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><br \/><br \/>\u0110\u1ec3 ph\u00e1n \u0111o\u00e1n v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cho m\u1ed9t v\u1ea5n \u0111\u1ec1 g\u1eb7p ph\u1ea3i l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb hay kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n. B\u1ea1n ph\u1ea3i hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 User \u0111ang g\u1eb7p ph\u1ea3i hay nh\u1eefng \u0111i\u1ec1u h\u1ecd \u0111ang th\u1eadt s\u1ef1 quan t\u00e2m.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><br \/><br \/>Khi b\u1ea1n th\u1eadt s\u1ef1 hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd ch\u00ednh l\u00e0 l\u00fac m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh r\u1eb1ng \u0111\u00f3 c\u00f3 th\u1eadt s\u1ef1 l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi h\u1ecd? Nhi\u1ec7m v\u1ee5 quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 ph\u1ea3i t\u00ecm ra \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 ph\u00f9 h\u1ee3p (fit) nh\u1ea5t \u0111\u1ed1i v\u1edbi User. C\u00e2u h\u1ecfi m\u1ea5u ch\u1ed1t \u1edf \u0111\u00e2y l\u00e0 t\u00ecm ra v\u1ea5n \u0111\u1ec1 c\u1ee7a User \u0111\u00e1ng \u0111\u1ec3 t\u00ecm ki\u1ebfm ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3i quy\u1ebft. User ph\u1ea3i c\u00f3 nhu c\u1ea7u gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3?\u00a0<\/p>\r\n\r\n\r\n\r\n<p><br \/><br \/>\u0110\u1ec3 l\u00e0m r\u00f5 h\u01a1n ch\u00fang ta c\u00f9ng quay l\u1ea1i v\u00ed d\u1ee5 ban \u0111\u1ea7u nh\u00e9, v\u00e0o kho\u1ea3ng th\u00e1ng 3\/2020 t\u00ecnh h\u00ecnh b\u00f9ng ph\u00e1t \u0111\u1ea1i d\u1ecbch Covid x\u1ea3y ra nghi\u00eam tr\u1ecdng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n Th\u1ebf Gi\u1edbi. Trong th\u1eddi \u0111i\u1ec3m n\u00e0y th\u00ec vi\u1ec7c h\u1ea1n ch\u1ebf ti\u1ebfp x\u00fac gi\u1eefa ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap \u1ed5n \u0111\u1ecbnh t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh c\u0169ng nh\u01b0 tr\u00e1nh gia t\u0103ng s\u1ed1 ng\u01b0\u1eddi nhi\u1ec5m b\u1ec7nh.<\/p>\r\n\r\n\r\n\r\n<p><br \/><br \/>M\u1eb7c d\u00f9 v\u1eady, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta v\u1eabn lu\u00f4n c\u00f3 nhu c\u1ea7u mua h\u00e0ng nhu y\u1ebfu ph\u1ea9m nh\u01b0: \u0111\u01b0\u1eddng, m\u1eafm, mu\u1ed1i, g\u1ea1o, th\u1ecbt, c\u00e1,\u2026 ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1eb7t h\u00e0ng v\u00ec t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh \u0111ang di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p v\u00e0 ch\u01b0a bi\u1ebft khi n\u00e0o s\u1ebd k\u1ebft th\u00fac.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><br \/><br \/><strong>H\u1ecd lo s\u1ee3 vi\u1ec7c \u0111i ra ngo\u00e0i s\u1ebd ti\u1ec1m \u1ea9n nguy c\u01a1 l\u00e2y b\u1ec7nh<\/strong>. Trong khi, \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y ch\u01b0a c\u00f3 kh\u00e1ng sinh c\u0169ng nh\u01b0 thu\u1ed1c \u0111\u1eb7c tr\u1ecb. V\u1eady ta c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u1ea3 thuy\u1ebft r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111ang th\u1ef1c s\u1ef1 c\u1ea7n mua nhu y\u1ebfu ph\u1ea9m \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho sinh ho\u1ea1t h\u1eb1ng ng\u00e0y l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 h\u1ecd \u0111ang quan t\u00e2m. Cho n\u00ean \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn t\u1edbi s\u1ed1 l\u01b0\u1ee3ng doanh thu c\u1ee7a si\u00eau th\u1ecb A gi\u1ea3m m\u1ea1nh trong th\u1eddi gian n\u00e0y.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">T\u00ecm gi\u1ea3i ph\u00e1p<\/h2>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 \u0111\u1eb7t gi\u1ea3i thuy\u1ebft v\u1ea5n \u0111\u1ec1. \u0110\u1ec3 t\u0103ng t\u00ednh x\u00e1c th\u1ef1c, ch\u00fang ta c\u1ea7n ph\u1ea3i thu th\u1eadp th\u00eam s\u1ed1 li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu nh\u01b0 k\u1ebft qu\u1ea3 thu th\u1eadp kh\u1ea3o s\u00e1t kh\u1ea3 quan th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 v\u1ea5n \u0111\u1ec1 ng\u01b0\u1eddi d\u00f9ng \u0111ang g\u1eb7p ph\u1ea3i.<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p>Sau khi t\u00ecm \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1, s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u1ec1 nh\u01b0ng ch\u00fang ta s\u1ebd ch\u1ecdn gi\u1ea3i ph\u00e1p t\u1ea1o ra m\u1ed9t website v\u1edbi ch\u1ee9c n\u0103ng ch\u00ednh l\u00e0 \u0111\u1eb7t v\u00e0 giao h\u00e0ng t\u1eadn nh\u00e0. Gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111i ra ngo\u00e0i &#8211; tr\u00e1nh ti\u1ebfp x\u00fac v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u th\u00eam v\u1ec1 nguy\u00ean nh\u00e2n v\u00ec sao m\u00ecnh l\u1ea1i ch\u1ecdn gi\u1ea3i ph\u00e1p nh\u01b0 v\u1eady. M\u1eddi c\u00e1c b\u1ea1n \u0111\u1ecdc th\u00eam v\u1ec1 b\u00e0i vi\u1ebft Problem Solution Fit.<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">L\u1eddi k\u1ebft<\/h2>\r\n\r\n\r\n\r\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y b\u1ea1n ph\u1ea3i \u0111\u1eb7t nhi\u1ec1u gi\u1ea3 thuy\u1ebft nh\u1eafm \u0111\u1ebfn m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u1eb1m x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 c\u1ee7a h\u1ecd l\u00e0 g\u00ec b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc, c\u00f3 s\u1ed1 li\u1ec7u r\u00f5 r\u00e0ng c\u1ee5 th\u1ec3. T\u1eeb \u0111\u00f3 t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho vi\u1ec7c\u00a0 t\u00ecm ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p>Hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Customer Problem Fit (CPF). Trong b\u00e0i vi\u1ebft ti\u1ebfp theo c\u1ee7a series t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u cho c\u00e1c b\u1ea1n v\u1ec1 giai \u0111o\u1ea1n th\u1ee9 2 trong <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lean_startup\" target=\"_blank\" rel=\"noopener\">LEAN Startup<\/a>: Problem Solution Fit.<\/p>\r\n\r\n\r\n\r\n<p>Tham kh\u1ea3o b\u00e0i vi\u1ebft: <a href=\"https:\/\/www.marketenterprise.vn\/blog\/series-lean-startup-problem-solution-fit.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Series LEAN Startup \u2013 Problem Solution Fit (opens in a new tab)\">Series LEAN Startup \u2013 Problem Solution Fit<\/a><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00e0o c\u00e1c b\u1ea1n, MarketEnterprise Vi\u1ec7t Nam (MEVN) r\u1ea5t vui khi c\u00f3 th\u1ec3 chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c k\u1ef9 n\u0103ng s\u1ed1ng, ki\u1ebfn th\u1ee9c l\u1eadp tr\u00ecnh\u2026 \u0111\u1ebfn v\u1edbi c\u00e1c b\u1ea1n. H\u00f4m nay ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u m\u1ed9t kh\u00e1i ni\u1ec7m quen thu\u1ed9c trong Lean Startup, \u0111\u00f3 l\u00e0 Customer Problem Fit (CPF).<\/p>\n","protected":false},"author":15,"featured_media":503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[14,34,22],"class_list":["post-502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-development-processing","tag-lean-startup","tag-marketenterprise-vietnam","tag-technical"],"_links":{"self":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts\/502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/comments?post=502"}],"version-history":[{"count":0,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts\/502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/media\/503"}],"wp:attachment":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/media?parent=502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/categories?post=502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/tags?post=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}