{"id":356,"date":"2020-03-23T16:54:27","date_gmt":"2020-03-23T09:54:27","guid":{"rendered":"https:\/\/www.marketenterprise.vn\/blog\/?p=356"},"modified":"2022-04-21T20:08:05","modified_gmt":"2022-04-21T13:08:05","slug":"gioi-thieu-sach-the-lean-startup","status":"publish","type":"post","link":"https:\/\/www.marketenterprise.vn\/blog\/gioi-thieu-sach-the-lean-startup.html","title":{"rendered":"Gi\u1edbi thi\u1ec7u s\u00e1ch The Lean Startup"},"content":{"rendered":"\r\n


Lean Startup gi\u1edbi thi\u1ec7u quy tr\u00ecnh v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh. Lean Startup b\u1eaft ngu\u1ed3n t\u1eeb Lean Manufacturing (S\u1ea3n xu\u1ea5t tinh g\u1ecdn) c\u1ee7a Toyota. Tri\u1ebft l\u00fd s\u1ea3n xu\u1ea5t tinh g\u1ecdn n\u00e0y c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb h\u1ec7 th\u1ed1ng \u201cJust – In – Time Production\u201d (s\u1ea3n xu\u1ea5t v\u1eeba – \u0111\u00fang – l\u00fac\u201d) c\u00f3 ngh\u0129a l\u00e0 “ch\u1ec9 l\u00e0m nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft, khi c\u1ea7n thi\u1ebft, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1ea7n thi\u1ebft”.\u00a0

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C\u00e1c giai \u0111o\u1ea1n th\u1ef1c hi\u1ec7n cho m\u1ed9t qu\u00e1 tr\u00ecnh Lean Startup<\/strong><\/h4>\r\n\r\n\r\n\r\n

CPF\u2026(Customer Problem Fit) l\u00e0 giai \u0111o\u1ea1n t\u00ecm ki\u1ebfm v\u1ea5n \u0111\u1ec1 c\u1ee7a User, ph\u00e1n \u0111o\u00e1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f3 gi\u00e1 tr\u1ecb.\u00a0<\/p>\r\n\r\n\r\n\r\n

PSF\u2026(Problem Solution Fit) l\u00e0 giai \u0111o\u1ea1n t\u00ecm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 \u0111\u00e3 x\u00e1c th\u1ef1c<\/p>\r\n\r\n\r\n\r\n

PMF\u2026(Product Market Fit) l\u00e0 giai \u0111o\u1ea1n suy ngh\u0129 v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u00ecnh s\u1ebd cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i ph\u00e1p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng\u00a0

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Khi b\u1eaft tay v\u00e0o vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m, b\u1ea1n ph\u1ea3i \u00e1p d\u1ee5ng quy t\u1eafc MVP (Minimum Viable Product – s\u1ea3n ph\u1ea9m kh\u1ea3 thi \u1edf m\u1ee9c t\u1ed1i thi\u1ec3u). L\u00e0m theo quy t\u1eafc n\u00e0y s\u1ebd cho ra m\u1ed9t phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m v\u1edbi nh\u1eefng ch\u1ee9c n\u0103ng t\u1ed1i thi\u1ec3u nh\u1ea5t \u0111\u1ec3 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ph\u1ea3n h\u1ed3i nhanh h\u01a1n nh\u01b0ng l\u1ea1i t\u1ed1n chi ph\u00ed th\u1ea5p nh\u1ea5t. C\u1ee9 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00f2ng l\u1eb7p \u0111\u00f3 th\u00ec s\u1ea3n ph\u1ea9m s\u1ebd d\u1ea7n ho\u00e0n thi\u1ec7n, \u0111i \u0111\u00fang h\u01b0\u1edbng v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, h\u01a1n n\u1eefa \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c t\u00ednh th\u1ef1c ti\u1ec5n v\u00e0 t\u00ednh kh\u1ea3 d\u1ee5ng \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n


Vi\u1ec7c th\u1ef1c hi\u1ec7n MVP gi\u00fap ch\u00fang ta ki\u1ec3m ch\u1ee9ng c\u00e1c gi\u1ea3 thuy\u1ebft \u0111\u00e3 \u0111\u1eb7t ra \u1edf giai \u0111o\u1ea1n CPF v\u00e0 giai \u0111o\u1ea1n PSF. N\u1ebfu gi\u1ea3 thuy\u1ebft \u0111\u1eb7t ra l\u00e0 \u0111\u00fang th\u00ec s\u1ebd ti\u1ebfp t\u1ee5c th\u1ef1c thi nh\u1eefng b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a d\u1ef1 \u00e1n. N\u1ebfu kh\u00f4ng \u0111\u00fang, ch\u00fang ta s\u1ebd PIVOT – chuy\u1ec3n h\u01b0\u1edbng, thay \u0111\u1ed5i \u0111\u1ec3 t\u00ecm ra h\u01b0\u1edbng \u0111i \u0111\u00fang nh\u1ea5t cho s\u1ea3n ph\u1ea9m, ho\u1eb7c m\u1ea1nh d\u1ea1n lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m \u0111\u00f3 n\u1ebfu gi\u1ea3 thuy\u1ebft \u0111\u1eb7t ra l\u00e0 sai.

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Lean Startup h\u01b0\u1edbng d\u1eabn c\u00e1c b\u1ea1n th\u1ef1c hi\u1ec7n theo v\u00f2ng ph\u1ea3n h\u1ed3i \u201c Build – Measure – Learn\u201d nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n kh\u00f4ng ch\u1eafc ch\u1eafn nh\u1ea5t..\u00a0<\/p>\r\n\r\n\r\n\r\n

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  1. BUILD –\u00a0 X\u00e2y d\u1ef1ng : Giai \u0111o\u1ea1n bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh s\u1ea3n ph\u1ea9m. X\u00e2y d\u1ef1ng v\u00e0i t\u00ednh n\u0103ng quan tr\u1ecdng t\u1ed1i thi\u1ec3u nh\u1ea5t \u0111\u1ec3 ph\u00e1t h\u00e0nh \u0111\u01b0\u1ee3c phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m.

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  2. MEASURE – \u0110o l\u01b0\u1eddng : Giai \u0111o\u1ea1n \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng, \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0\u00a0

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  3. LEARN –\u00a0 H\u1ecdc h\u1ecfi : Giai \u0111o\u1ea1n h\u1ecdc h\u1ecfi c\u00f3 ki\u1ec3m ch\u1ee9ng. D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng b\u1eb1ng nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3. M\u00ecnh s\u1ebd c\u00f3 h\u01b0\u1edbng \u0111i cho nh\u1eefng h\u00e0nh \u0111\u1ed9ng k\u1ebf ti\u1ebfp, v\u00e0 bi\u1ebft l\u00e0 n\u00ean b\u1ed5 sung th\u00eam g\u00ec.\u00a0
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      <\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n

      \u01afu \u0111i\u1ec3m c\u1ee7a kh\u1edfi nghi\u1ec7p tinh g\u1ecdn: <\/strong><\/h4>\r\n\r\n\r\n\r\n
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      • Gi\u00fap qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p nhanh h\u01a1n, \u00edt r\u1ee7i ro v\u00e0 \u0111\u1ee1 t\u1ed1n k\u00e9m h\u01a1n. Gi\u1ea3m thi\u1ec3u r\u1ee7i ro \u0111\u1ec1 c\u1eadp \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1edd v\u00e0o vi\u1ec7c th\u1eed nghi\u1ec7m v\u00e0i t\u00ednh n\u0103ng c\u01a1 b\u1ea3n, doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. N\u1ebfu \u00fd t\u01b0\u1edfng \u0111\u00f3 kh\u00f4ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u0169ng kh\u00f4ng m\u1ea5t nhi\u1ec1u chi ph\u00ed, c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0

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      • Th\u1eddi gian thu h\u00fat th\u1ecb tr\u01b0\u1eddng nhanh h\u01a1n b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n nh\u1ea5t, nhanh ch\u00f3ng tung ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u1ec3 gi\u00e0nh l\u1ee3i th\u1ebf ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\u00a0

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      • H\u1ecdc h\u1ecfi li\u00ean t\u1ee5c \u0111\u1ec3 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.

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        L\u1eddi k\u1ebft<\/strong><\/h4>\r\n\r\n

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        \u1ede MarketEnterprise Vietnam, t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean \u0111\u1ec1u \u0111ang h\u1ecdc h\u1ecfi v\u00e0 \u00e1p d\u1ee5ng Lean Startup v\u00e0o c\u00f4ng vi\u1ec7c. B\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, ch\u00fang t\u00f4i tin r\u1eb1ng s\u1ebd t\u1ea1o ra \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n \u0111\u1ec3 trao \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng. T\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m h\u1ecdc h\u1ecfi qua t\u1eebng giai \u0111o\u1ea1n, m\u00e0 ki\u1ebfn th\u1ee9c v\u00e0 t\u01b0 duy c\u1ee7a ch\u00fang t\u00f4i c\u0169ng tr\u01b0\u1edfng th\u00e0nh h\u01a1n. N\u1ebfu b\u1ea1n c\u00f3 h\u1ee9ng th\u00fa v\u1ec1 c\u00e1ch l\u00e0m vi\u1ec7c n\u00e0y th\u00ec h\u00e3y v\u1ec1 \u0111\u1ed9i ch\u00fang t\u00f4i nh\u00e9!<\/p>\r\n","protected":false},"excerpt":{"rendered":"

        Ngo\u00e0i quy\u1ec3n s\u00e1ch \u201c7 th\u00f3i quen hi\u1ec7u qu\u1ea3\u201d, nh\u00e2n vi\u00ean c\u1ee7a MarketEnterprise Vietnam c\u00f2n \u0111\u01b0\u1ee3c b\u00e1c CEO khuy\u1ebfn kh\u00edch \u0111\u1ecdc \u201cThe Lean Startup\u201d (kh\u1edfi nghi\u1ec7p tinh g\u1ecdn).<\/p>\n","protected":false},"author":2,"featured_media":364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[14],"class_list":["post-356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-development-processing","tag-lean-startup"],"_links":{"self":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/comments?post=356"}],"version-history":[{"count":0,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts\/356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/media\/364"}],"wp:attachment":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/categories?post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/tags?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}