{"id":2346,"date":"2022-05-25T18:00:27","date_gmt":"2022-05-25T11:00:27","guid":{"rendered":"https:\/\/www.marketenterprise.vn\/blog\/?p=2346"},"modified":"2022-07-11T19:37:30","modified_gmt":"2022-07-11T12:37:30","slug":"lean-startup-build-measure-learn","status":"publish","type":"post","link":"https:\/\/www.marketenterprise.vn\/blog\/lean-startup-build-measure-learn.html","title":{"rendered":"\u0110\u1ecbnh ngh\u0129a Build \u2013 Measure \u2013 Learn (x\u00e2y d\u1ef1ng – \u0111o l\u01b0\u1eddng – h\u1ecdc h\u1ecfi) trong Lean Startup"},"content":{"rendered":"

C\u1ed1t l\u00f5i c\u1ee7a m\u00f4 h\u00ecnh Lean Startup<\/h2>\n

Lean Startup h\u01b0\u1edbng d\u1eabn c\u00e1c b\u1ea1n th\u1ef1c hi\u1ec7n theo v\u00f2ng l\u1eb7p \u201c Build \u2013 Measure – Learn (x\u00e2y d\u1ef1ng – \u0111o l\u01b0\u1eddng \u2013 h\u1ecdc h\u1ecfi)\u201d nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n kh\u00f4ng ch\u1eafc ch\u1eafn. V\u00f2ng l\u1eb7p Build \u2013 Measure \u2013 Learn n\u00e0y ch\u00ednh l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a m\u00f4 h\u00ecnh Lean Startup<\/a>.<\/p>\n

BUILD<\/strong> – X\u00e2y d\u1ef1ng : Giai \u0111o\u1ea1n bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh s\u1ea3n ph\u1ea9m. X\u00e2y d\u1ef1ng v\u00e0i t\u00ednh n\u0103ng quan tr\u1ecdng t\u1ed1i thi\u1ec3u nh\u1ea5t \u0111\u1ec3 ph\u00e1t h\u00e0nh \u0111\u01b0\u1ee3c phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m. Hay c\u00f2n g\u1ecdi l\u00e0 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m kh\u1ea3 d\u1ee5ng t\u1ed1i thi\u1ec3u MVP (Minimum viable product). MVP l\u00e0 phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m cho ph\u00e9p ch\u00fang ta \u0111i tr\u1ecdn m\u1ed9t v\u00f2ng Build \u2013 Measure \u2013 Learn v\u1edbi n\u1ed7 l\u1ef1c \u00edt nh\u1ea5t v\u00e0 th\u1eddi gian \u00edt nh\u1ea5t d\u00e0nh cho vi\u1ec7c ph\u00e1t tri\u1ec3n.<\/p>\n

MEASURE<\/strong> – \u0110o l\u01b0\u1eddng : Giai \u0111o\u1ea1n \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng, \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m. Khi b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n Measure, ch\u00fang ta d\u00f9ng nh\u1eefng th\u01b0\u1edbc \u0111o kh\u1ea3 thi \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, xem li\u1ec7u n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 \u0111ang d\u1eabn \u0111\u1ebfn ti\u1ebfn tri\u1ec3n th\u1ef1c s\u1ef1 kh\u00f4ng.<\/p>\n

LEARN<\/strong> – H\u1ecdc h\u1ecfi : Giai \u0111o\u1ea1n h\u1ecdc h\u1ecfi c\u00f3 ki\u1ec3m ch\u1ee9ng. D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng b\u1eb1ng nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3. M\u00ecnh s\u1ebd c\u00f3 h\u01b0\u1edbng \u0111i cho nh\u1eefng h\u00e0nh \u0111\u1ed9ng k\u1ebf ti\u1ebfp, v\u00e0 bi\u1ebft l\u00e0 n\u00ean b\u1ed5 sung th\u00eam g\u00ec. H\u1ecdc h\u1ecfi c\u00f3 ki\u1ec3m ch\u1ee9ng gi\u00fap ch\u00fang ta tr\u00e1nh \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u l\u00e3ng ph\u00ed v\u1ec1 th\u1eddi gian c\u0169ng nh\u01b0 ti\u1ec1n b\u1ea1c khi b\u1eaft \u0111\u1ea7u Startup, ch\u00fang ta h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch khi n\u00e0o n\u00ean \u0111\u1ea7u t\u01b0, v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1i g\u00ec.<\/p>\n

N\u1ebfu ho\u00e0n th\u00e0nh \u0111\u01b0\u1ee3c v\u00f2ng l\u1eb7p Build \u2013 Measure \u2013 Learn, ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n nh\u1ea5t, \u0111\u00f3 ch\u00ednh l\u00e0 n\u00ean \u0111\u1ed5i h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ban \u0111\u1ea7u hay n\u00ean \u0111eo b\u00e1m n\u00f3, \u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea5t c\u1ee9 cu\u1ed9c Startup n\u00e0o c\u0169ng \u0111\u1ed1i m\u1eb7t.<\/p>\n

C\u00e1c giai \u0111o\u1ea1n th\u1ef1c hi\u1ec7n cho m\u1ed9t qu\u00e1 tr\u00ecnh Lean Startup<\/h2>\n

CPF (Customer Problem Fit)<\/strong> l\u00e0 giai \u0111o\u1ea1n t\u00ecm ki\u1ebfm v\u1ea5n \u0111\u1ec1 c\u1ee7a User, ph\u00e1n \u0111o\u00e1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

\"CPF<\/p>\n

PSF (Problem Solution Fit)<\/strong> l\u00e0 giai \u0111o\u1ea1n t\u00ecm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 \u0111\u00e3 x\u00e1c th\u1ef1c<\/p>\n

\"PSF<\/p>\n

PMF (Product Market Fit)<\/strong> <\/a>l\u00e0 giai \u0111o\u1ea1n suy ngh\u0129 v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u00ecnh s\u1ebd cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i ph\u00e1p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/p>\n

\"PMF<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

\u1ede c\u1ea3 ba giai \u0111o\u1ea1n tr\u00ean, v\u00f2ng l\u1eb7p Build \u2013 Measure \u2013 Learn lu\u00f4n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong t\u1eebng giai \u0111o\u1ea1n \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111\u00fang v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u00ecm ra gi\u1ea3i ph\u00e1p v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t. B\u1eb1ng vi\u1ec7c li\u00ean t\u1ee5c l\u1eb7p l\u1ea1i v\u00f2ng l\u1eb7p n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng th\u1ee9 l\u00e3ng ph\u00ed trong t\u1eebng giai \u0111o\u1ea1n, \u0111\u1ec3 c\u00f4ng cu\u1ed9c kh\u1edfi nghi\u1ec7p tr\u1edf n\u00ean tinh g\u1ecdn nh\u1ea5t c\u00f3 th\u1ec3. <\/span>T\u1eebng y\u1ebfu t\u1ed1 trong v\u00f2ng l\u1eb7p Build \u2013 Measure \u2013 Learn kh\u00f4ng y\u1ebfu t\u1ed1 n\u00e0o t\u1ef1 th\u00e2n n\u00f3 l\u1ea1i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u00e1p \u0111\u1ea3o. Vi\u1ec7c t\u1eadp trung c\u00f4ng s\u1ee9c v\u00e0o m\u1ed9t th\u1ee9 s\u1ebd kh\u00f4ng th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3 b\u1eb1ng vi\u1ec7c t\u1eadp trung s\u1ee9c l\u1ef1c cho vi\u1ec7c gi\u1ea3m thi\u1ec3u t\u1ed5ng th\u1eddi l\u01b0\u1ee3ng v\u1eadn h\u00e0nh m\u1ed9t v\u00f2ng l\u1eb7p.\u00a0<\/span><\/p>\n

Mong l\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng vi\u1ec7c v\u1eadn h\u00e0nh v\u00f2ng l\u1eb7p n\u00e0y v\u00e0o c\u00f4ng vi\u1ec7c \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb h\u01a1n n\u1eefa \u0111\u1ebfn tay User. V\u00e0 th\u00f4ng qua nh\u1eefng l\u1ea7n \u0111i qua h\u1ebft tr\u1ecdn m\u1ed9t v\u00f2ng nh\u01b0 v\u1eady, ch\u00fang ta s\u1ebd thu \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u1ec3 tr\u01b0\u1edfng th\u00e0nh h\u01a1n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong kh\u00e1i ni\u1ec7m v\u1ec1 Lean Startup, ch\u00fang ta c\u00f3 th\u1ec3 h\u00ecnh dung n\u00f3 l\u00e0 vi\u1ec7c b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng vi\u1ec7c m\u1edbi d\u01b0\u1edbi m\u1ed9t \u0111i\u1ec1u ki\u1ec7n thi\u1ebfu ch\u1eafc ch\u1eafn v\u00e0 c\u00f3 t\u00ednh r\u1ee7i ro cao, m\u1ed9t c\u00e1ch tinh g\u1ecdn nh\u1ea5t. Tinh g\u1ecdn \u0111\u1ec3 vi\u1ec7c Startup c\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0ng l\u1ea1i c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro m\u1ed9t c\u00e1ch t\u1ed1i \u0111a.<\/p>\n","protected":false},"author":35,"featured_media":358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[14,34],"class_list":["post-2346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-development-processing","tag-lean-startup","tag-marketenterprise-vietnam"],"_links":{"self":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts\/2346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/comments?post=2346"}],"version-history":[{"count":0,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts\/2346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/media\/358"}],"wp:attachment":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/media?parent=2346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/categories?post=2346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/tags?post=2346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}