{"id":2028,"date":"2022-01-18T14:31:51","date_gmt":"2022-01-18T07:31:51","guid":{"rendered":"https:\/\/www.marketenterprise.vn\/blog\/?p=2028"},"modified":"2022-01-19T20:12:40","modified_gmt":"2022-01-19T13:12:40","slug":"conversion-rate-la-gi","status":"publish","type":"post","link":"https:\/\/www.marketenterprise.vn\/blog\/conversion-rate-la-gi.html","title":{"rendered":"Conversion rate l\u00e0 g\u00ec?"},"content":{"rendered":"<h2>Conversion rate l\u00e0 g\u00ec?<\/h2>\n<p>\u0110\u1ea7u ti\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 <strong>conversion rate<\/strong>, ch\u00fang ta h\u00e3y c\u00f9ng nhau t\u00ecm hi\u1ec3u <strong>conversion<\/strong> l\u00e0 g\u00ec?<\/p>\n<p><strong>Conversion<\/strong> (chuy\u1ec3n \u0111\u1ed5i) l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i th\u1ee9 g\u00ec \u0111\u00f3 t\u1eeb th\u1ee9 n\u00e0y sang th\u1ee9 kh\u00e1c.<br \/>\nC\u00f2n trong kinh doanh <strong>conversion<\/strong> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n<p>M\u1ed9t chuy\u1ec3n \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng <strong>chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> m\u00e0 ch\u00fang ta v\u1eadn h\u00e0nh. Th\u00f4ng th\u01b0\u1eddng trong marketing, <strong>m\u1ed9t chuy\u1ec3n \u0111\u1ed5i<\/strong> c\u00f3 th\u1ec3 l\u00e0:<\/p>\n<ul>\n<li>Bi\u1ebfn kh\u00e1ch h\u00e0ng xem website th\u00e0nh kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd form li\u00ean h\u1ec7.<\/li>\n<li>Bi\u1ebfn kh\u00e1ch h\u00e0ng t\u1edbi xem c\u1eeda h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/li>\n<li>Bi\u1ebfn kh\u00e1ch h\u00e0ng t\u1edbi d\u1ef1 h\u1ed9i th\u1ea3o mi\u1ec5n ph\u00ed th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n.<\/li>\n<li>Bi\u1ebfn kh\u00e1ch h\u00e0ng xem ph\u1ea7n m\u1ec1m th\u00e0nh kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m.<\/li>\n<li>Bi\u1ebfn kh\u00e1ch h\u00e0ng xem website th\u00e0nh kh\u00e1ch h\u00e0ng click v\u00e0o banner xem n\u1ed9i dung s\u1ea3n ph\u1ea9m.<\/li>\n<li>Bi\u1ebfn kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m website th\u00e0nh kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng mua h\u00e0ng.<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Th\u00f4ng qua \u0111\u00e2y, ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c bao qu\u00e1t h\u01a1n v\u1ec1 chuy\u1ec3n \u0111\u1ed5i. Kh\u00f4ng ch\u1ec9 l\u00e0 kh\u00e1i ni\u1ec7m v\u1ec1 m\u1ed9t ph\u01b0\u01a1ng di\u1ec7n l\u00e0: <em>&#8220;bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng&#8221;<\/em> n\u1eefa. M\u00e0 c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n kh\u00e1c \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng, \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n c\u0169ng nh\u01b0 b\u1ed1i c\u1ea3nh.<\/p>\n<p>Trong <strong>marketing online<\/strong> n\u00f3i chung v\u00e0 website n\u00f3i ri\u00eang. <strong>Conversion rate <\/strong>(C\u00f3 th\u1ec3 g\u1ecdi t\u1eaft l\u00e0 CR ho\u1eb7c CVR) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0: <em>&#8220;L\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp v\u00e0o m\u1ed9t trang website th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng v\u01b0\u1ee3t ra ngo\u00e0i m\u1ed9t l\u01b0\u1ee3t xem n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng ho\u1eb7c l\u01b0\u1ee3t truy c\u1eadp trang web, do y\u00eau c\u1ea7u tinh t\u1ebf ho\u1eb7c tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung&#8221;<\/em>.<\/p>\n<p><strong>C\u00f4ng th\u1ee9c \u0111\u1ec3 t\u00ednh conversion rate nh\u01b0 sau:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2022\/01\/17100849\/cong-thuc-tinh-conversion-rate.png\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh conversion rate\" width=\"510\" height=\"67\" class=\"size-full wp-image-2035 aligncenter\" srcset=\"https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2022\/01\/17100849\/cong-thuc-tinh-conversion-rate.png 510w, https:\/\/mevn-public.s3-ap-southeast-1.amazonaws.com\/marketenterprise.vn\/wp-images\/2022\/01\/17100849\/cong-thuc-tinh-conversion-rate-300x39.png 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/p>\n<p><strong>Conversion rate<\/strong> = T\u1ed5ng s\u1ed1 m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c \/ T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng v\u00e0o website<\/p>\n<p>T\u00f9y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c, s\u1ea3n ph\u1ea9m, b\u1ed1i c\u1ea3nh, &#8230; m\u00e0 ch\u00fang ta s\u1ebd c\u00f3 c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau. <strong>Conversion rate<\/strong> ch\u00ednh l\u00e0 con s\u1ed1 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch chuy\u1ec3n \u0111\u1ed5i m\u00e0 ch\u00fang ta th\u1ef1c hi\u1ec7n. V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>1000 ng\u01b0\u1eddi gh\u00e9 th\u0103m website th\u00ec c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111i\u1ec1n v\u00e0o form \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed.<\/li>\n<li>200 ng\u01b0\u1eddi d\u00f9ng th\u1eed th\u00ec c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 s\u1eed d\u1ee5ng ti\u1ebfp.<\/li>\n<li>500 ng\u01b0\u1eddi gh\u00e9 th\u0103m website th\u00ec c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi chat v\u1edbi nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n.<\/li>\n<li>100 ng\u01b0\u1eddi chat v\u1edbi nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n th\u00ec c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi mua h\u00e0ng.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf h\u01a1n v\u1ec1 con s\u1ed1:<\/strong><\/p>\n<ul>\n<li>1000 ng\u01b0\u1eddi gh\u00e9 th\u0103m website th\u00ec c\u00f3 400 ng\u01b0\u1eddi chat v\u1edbi nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n. <strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>\u00a0l\u00e0: 400 \/ 1000 = 40%<\/li>\n<li>400 ng\u01b0\u1eddi chat v\u1edbi nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n th\u00ec c\u00f3 50 ng\u01b0\u1eddi mua h\u00e0ng. <strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>\u00a0l\u00e0: 50 \/ 400 = 12.5%<\/li>\n<li>T\u1ed5ng qu\u00e1t h\u01a1n th\u00ec v\u1edbi 1000 ng\u01b0\u1eddi gh\u00e9 th\u0103m website th\u00ec c\u00f3 50 ng\u01b0\u1eddi mua h\u00e0ng. <strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>\u00a0l\u00e0: 50 \/ 1000 = 5%<\/li>\n<\/ul>\n<h2>V\u00ec sao Conversion rate l\u1ea1i r\u1ea5t quan tr\u1ecdng?<\/h2>\n<p><strong>L\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch.<\/strong><\/p>\n<p>Ch\u00fang ta th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch, ho\u1eb7c ra m\u1eaft m\u1ed9t t\u00ednh n\u0103ng m\u1edbi. V\u00e0 cu\u1ed1i c\u00f9ng, ki\u1ec3u g\u00ec th\u00ec ki\u1ec3u ch\u00fang ta c\u0169ng ph\u1ea3i \u0111\u00e1nh gi\u00e1 n\u00f3 l\u00e0 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t chi\u1ebfn d\u1ecbch, m\u1ed9t t\u00ednh n\u0103ng m\u1edbi l\u00e0 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i?.<br \/>\n\u0110\u00f3 l\u00e0 ch\u00fang ta ph\u1ea3i d\u1ef1a v\u00e0o c\u00e1c thang \u0111o tr\u01b0\u1edbc khi ch\u1ea1y chi\u1ebfn d\u1ecbch ho\u1eb7c ra m\u1eaft t\u00ednh n\u0103ng m\u1edbi, v\u00e0 <strong>conversion rate<\/strong> ch\u00ednh l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3.<\/p>\n<p>N\u1ebfu m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u1ea5t b\u1ea1i d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u ch\u00fang ta c\u1ea7n l\u00e0m l\u00e0 t\u1ed1i \u01b0u n\u00f3, m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ch\u00fang ta c\u1ea7n l\u00e0m l\u00e0 ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m A\/B testing. M\u1ed9t c\u00f4ng c\u1ee5 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng trong A\/B testing l\u00e0 <a href=\"https:\/\/optimize.google.com\/optimize\" target=\"_blank\" rel=\"noopener\">Google Optimize<\/a>.<\/p>\n<p>C\u00f2n n\u1ebfu m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u00e0nh c\u00f4ng. Ch\u00fang ta c\u0169ng h\u00e3y ti\u1ebfp t\u1ee5c t\u1ed1i \u01b0u b\u1eb1ng A\/B testing, v\u00ec b\u1ea3n ch\u1ea5t c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u l\u00e0 li\u00ean t\u1ee5c l\u00e0m t\u1ed1t h\u01a1n c\u00e1i hi\u1ec7n t\u1ea1i cho \u0111\u1ebfn khi kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c ra c\u00e1i n\u00e0o t\u1ed1t h\u01a1n n\u1eefa.<\/p>\n<p><strong>M\u1ed9t trong 5 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng<\/strong><\/p>\n<p>Trong <strong>m\u00f4 h\u00ecnh 5WAYS<\/strong> &#8211; 5 l\u1ef1c th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p th\u00ec <strong>conversion rate<\/strong> c\u0169ng l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3.<\/p>\n<ul>\n<li>Lead Generation (S\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng)<\/li>\n<li>Conversion Rate (T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i)<\/li>\n<li>Average Sale (S\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch trung b\u00ecnh)<\/li>\n<li>Average Number of Transactions (Doanh thu trung b\u00ecnh m\u1ed7i giao d\u1ecbch)<\/li>\n<li>Profit Margin (T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn)<\/li>\n<\/ul>\n<p><strong>X\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 &#8220;n\u00fat th\u1eaft c\u1ed5 chai&#8221; c\u1ee7a to\u00e0n ph\u1ec5u b\u00e1n h\u00e0ng<\/strong><\/p>\n<p>Trong ph\u1ec5u b\u00e1n h\u00e0ng, vi\u1ec7c x\u00e1c \u0111\u1ecbnh giai \u0111o\u1ea1n n\u00e0o \u0111ang b\u1ecb ngh\u1ebdn l\u00e0 r\u1ea5t quan tr\u1ecdng. Vi\u1ec7c n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean ch\u1ec9 s\u1ed1 Conversion rate kh\u00f4ng nh\u01b0 k\u1ef3 v\u1ecdng. D\u1ef1a v\u00e0o \u0111\u00e2y, ch\u00fang ta s\u1ebd c\u00f3 c\u00e1c c\u1ea3i thi\u1ec7n \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u \u1edf giai \u0111o\u1ea1n \u0111\u00f3.<\/p>\n<p><strong>T\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u00fap gi\u1ea3m chi ph\u00ed tr\u00ean t\u1eebng kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<p><strong>Conversion rate optimization\u00a0<\/strong>(T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) t\u1ee9c l\u00e0 c\u00f9ng 1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ea7u v\u00e0o, c\u00f9ng 1 ng\u00e2n s\u00e1ch ban \u0111\u1ea7u, nh\u01b0ng v\u1edbi t\u1ef7 l\u1ec7 Conversion rate t\u1ed1t h\u01a1n, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00f3 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n, th\u00ec s\u1ebd l\u00e0m cho chi ph\u00ed tr\u00ean t\u1eebng chuy\u1ec3n \u0111\u1ed5i th\u1ea5p xu\u1ed1ng.<\/p>\n<h2>T\u1ed5ng k\u1ebft<\/h2>\n<p>Th\u00f4ng qua n\u1ed9i dung tr\u00ean, ch\u00fang ta \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c CR l\u00e0 g\u00ec v\u00e0 <strong>c\u00e1ch t\u00ednh CR<\/strong> nh\u01b0 th\u1ebf n\u00e0o.<br \/>\nV\u1eady, \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh \u0111\u01b0\u1ee3c vi\u1ec7c kinh doanh, th\u00ec vi\u1ec7c t\u00ednh to\u00e1n conversion rate l\u00e0 r\u1ea5t quan tr\u1ecdng. V\u1edbi m\u1ed9t <strong>chi\u1ebfn d\u1ecbch marketing<\/strong> ho\u1eb7c m\u1ed9t t\u00ednh n\u0103ng m\u1edbi ra m\u1eaft, vi\u1ec7c \u0111o l\u01b0\u1eddng conversion rate l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<p>Vi\u1ec7c t\u0103ng <strong>CR<\/strong>\u00a0l\u00e0 m\u1ed9t \u0111i\u1ec1u r\u1ea5t t\u1ed1t, v\u00e0 \u0111\u00e1ng m\u01a1 \u01b0\u1edbc. Nh\u01b0ng n\u1ebfu ch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c t\u0103ng CR\u00a0th\u00ec c\u00f3 th\u1ef1c s\u1ef1 t\u1ed1t cho chi\u1ebfn d\u1ecbch v\u00e0 vi\u1ec7c kinh doanh hay kh\u00f4ng? Ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u \u1edf b\u00e0i sau nh\u00e9. <strong>Conversion rate v\u00e0 t\u1ef7 l\u1ec7 ROI<\/strong>.<\/p>\n<p>MarketEnterprise Vietnam hi\u1ec7n \u0111ang tuy\u1ec3n d\u1ee5ng nhi\u1ec1u v\u1ecb tr\u00ed v\u1edbi \u0111\u00e3i ng\u1ed9 c\u1ef1c k\u1ef3 h\u1ea5p d\u1eabn. C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c v\u1ecb tr\u00ed chi ti\u1ebft h\u01a1n t\u1ea1i:<br \/>\n<a href=\"https:\/\/www.marketenterprise.vn\/blog\/recruitment\">Tuy\u1ec3n d\u1ee5ng &#8211; MarketEnterprise Vietnam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion rate (t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eeb \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng marketing nh\u1eafc t\u1edbi nhi\u1ec1u nh\u1ea5t. H\u00f4m nay ch\u00fang ta h\u00e3y c\u00f9ng nhau t\u00ecm hi\u1ec3u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong Marketing online l\u00e0 g\u00ec nh\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":2032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[98,94,96,95,97],"class_list":["post-2028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-development-processing","tag-a-b-testing","tag-conversion-rate","tag-marketing-online","tag-ty-le-chuyen-doi","tag-ty-le-roi"],"_links":{"self":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts\/2028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/comments?post=2028"}],"version-history":[{"count":0,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/posts\/2028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/media\/2032"}],"wp:attachment":[{"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/media?parent=2028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/categories?post=2028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketenterprise.vn\/blog\/wp-json\/wp\/v2\/tags?post=2028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}